I wasn’t there for a roast. I was very careful not to look at anything too close, so I wouldn’t be tempted to buy it. Then I saw the sign above. And wasn’t I just saying how I’m going to start using the crock pot more?
They got me. Dammit. Middle one on the left, I’ll be making it tomorrow. (The 23rd actually. I’m writing this on Monday.)
Marketing lesson for the day: Don’t tell your customers what you have. Tell them what they can do with it. Otherwise known as, “Don’t sell features, sell benefits.”
